S-Works Roubaix – SRAM Red ETAP AXS

With six wins at Paris-Roubaix, our Roubaix proved that “Smoother is Faster”. Until now, however, softness has admittedly had some commitments. But no more. The brand new Roubaix Comp now offers comfort without compromise by presenting a radically new Future Shock 2.0, which gives you greater control on bad roads, a new Pavé seat post that creates our Roubaix more balanced to date, aerodynamic than the it is equipped with Tarmac, and a Rider-First Engineered ™ frame that weighs less than 900 grams on the scale (Size 56cm I Black). But is it still comfortable? Sure, but don't call it a comfort bike, because performance was behind all the engineering decisions we made. This is the new Roubaix.

With six wins at Paris-Roubaix, our Roubaix proved that “Smoother is Faster”. Until now, however, softness has admittedly had some commitments. But no more. The brand new Roubaix Comp now offers comfort without compromise by presenting a radically new Future Shock 2.0, which gives you greater control on bad roads, a new Pavé seat post that creates our Roubaix more balanced to date, aerodynamic than the it is equipped with Tarmac, and a Rider-First Engineered ™ frame that weighs less than 900 grams on the scale (Size 56cm I Black). But is it still comfortable? Sure, but don't call it a comfort bike, because performance was behind all the engineering decisions we made. This is the new Roubaix.